Freelance
Video & Motion
Designer
Freelance Video & Motion Designer
Custom video, motion graphics and animated digital content for businesses, agencies and marketing teams
I’m Graeme Thomas, a UK-based freelance video and motion designer with more than 20 years’ professional design experience.
From promotional and explainer videos to animated social media advertising and HTML5 display banners, I create motion-led content that helps brands communicate products, services and ideas clearly.
My work is primarily design-led rather than traditional film production. I specialise in bringing brand assets, typography, interfaces, graphics, data and digital content to life through animation, creating polished content for websites, campaigns, social media, events and digital advertising.
Whether you already have a finished storyboard or simply know what you need to communicate, I can help develop the idea into a clear, professionally designed piece of motion content.
Custom video and motion design for businesses
Motion can help explain something that would otherwise take several paragraphs, presentation slides or static graphics to communicate. I work across a range of video and animation projects, including:
- Promotional videos
- Product and service explainer videos
- Software and platform demonstrations
- Motion graphics
- Animated social media advertising
- HTML5 display banner advertising
- Animated digital campaigns
- Interface and dashboard animation
- Animated typography
- Charts and data visualisation
- Event screen content
- Presentation-to-video content
- Branded transitions and supporting graphics
Every project is designed around the brand, content, audience and intended platform, rather than relying on generic templates.
Video and motion design services
A good explainer video is not simply about making graphics move.
The structure, hierarchy and pacing of the content all need to work together so that the viewer understands the message quickly.
I can turn existing presentations, webpages, product interfaces, scripts and campaign content into professionally designed promotional and explainer videos.
Depending on the project, this can incorporate:
- Animated typography
- Product and interface demonstrations
- Motion graphics
- Icons and illustrations
- Charts and statistics
- Screenshots
- Data visualisation
- Branded transitions
- Captions and callouts
- Existing photography and video footage
The aim is always to use motion to make the message clearer rather than adding animation simply for visual effect.
Digital products can often be difficult to explain using static screenshots alone.
I create software and platform demonstration videos that combine interface visuals, screen recordings, animation and supporting messaging to show how a product works and why it matters.
These can be used across:
- Product websites
- Landing pages
- Sales presentations
- Product launches
- Social media
- Digital advertising
- Events and exhibitions
- Internal communications
Where required, I can also create or refine interface screens specifically for the video so the product is presented consistently and professionally.
Motion graphics provide a flexible way to introduce animation into marketing and communication without requiring a complete video production.
I can design and animate individual elements or build them into a wider campaign or video.
This can include:
- Animated typography
- Charts and graphs
- Diagrams and processes
- Data visualisation
- Icons and illustrations
- Interface elements
- Logos and brand assets
- Title cards
- Transitions
- Captions and lower thirds
Because my wider work includes presentation design, digital design, UI design and marketing communications, I can also ensure motion content feels consistent with the rest of your brand.
I design animated advertising and campaign content for social media, helping businesses turn static campaign creative into more engaging motion-led content.
This can include animated ads for paid social campaigns, short promotional animations, product messaging, campaign graphics and branded social content.
Where a wider campaign includes multiple formats, I can create a flexible visual system that works consistently across both static and animated advertising.
I also design and build animated HTML5 display advertising for digital campaigns.
HTML5 banners allow movement, transitions and animation to be used within relatively small advertising formats while still meeting the technical requirements of advertising platforms and publishers.
I can create banner campaigns across the required standard sizes, maintaining consistent messaging and animation while adapting the creative to suit the different formats.
Projects can include:
- Google Display Network advertising
- HTML5 banner campaigns
- Animated display advertising
- Publisher website advertising
- Animated GIF banners
- Responsive campaign creative
- Multiple-size campaign rollouts
This service works particularly well alongside wider campaign design, where static and animated assets need to feel like part of the same creative system.
Video and motion design case studies
TG Decision Systems | Marketing Decision System promotional video
I designed and produced a promotional video for my own proprietary Marketing Decision System, which I created to explain how the platform helps marketing teams turn complex data into clear, role-specific insight.
The video combines interface demonstrations, animated messaging, motion graphics and dashboard visuals to show how data from multiple marketing platforms can be brought together within a single decision-making system.
Because the product combines AI, marketing data, reporting and executive decision-making, the challenge was to communicate a relatively complex proposition within a short promotional format.
The finished video was designed to explain both how the system works and the business value behind it, without overwhelming the viewer with unnecessary technical detail.
Blancco | Branded video and motion design
I regularly create video and animated content for Blancco Technology Group, a global provider of data erasure and mobile lifecycle solutions.
Working within Blancco’s established visual identity, I have developed branded motion content using typography, graphics, animation and digital assets.
This work forms part of my wider long-term relationship with Blancco, supporting teams across presentation design, marketing communications, digital design and branded content.
Working across multiple disciplines also means the motion content can remain consistent with the wider Blancco brand and campaign materials.
YOTEL | Animated digital advertising
I designed an animated digital advert for YOTEL, a global hospitality company operating design-led hotels in city centre and airport locations around the world.
The advert translated YOTEL’s distinctive brand into a motion-led digital format, combining typography, imagery and animation to create an engaging piece of campaign creative.
The finished asset was designed to retain the clarity and recognisability of the YOTEL brand while using movement to make the advertising more engaging within a digital environment.
Eurostar | Digital campaign advertising
I created digital advertising assets for Eurostar, the international high-speed rail service, supporting a wider campaign across online advertising formats.
The work involved translating campaign creative into digital executions suitable for display advertising while maintaining consistency with the wider visual direction.
This type of work requires careful consideration of messaging hierarchy, format and available screen space so that even smaller digital advertising placements remain clear and recognisable.
NFL & Walking With The Wounded | Animated HTML5 advertising
I designed an animated digital advert for the NFL, the professional American football league, and Walking With The Wounded, a UK military charity supporting veterans and their families. Walking With The Wounded provides employment, mental health and wider support to former service personnel across the UK.
The creative brought together messaging and visual elements from both organisations within a concise animated format, designed to communicate the campaign clearly while maintaining the identity of both brands.
A video and motion design process built around your content
Every project is slightly different, but most follow a straightforward process.
Content and objectives
I start by understanding what you need to communicate, who the audience is and where the final content will appear.
This might involve reviewing a script, presentation, campaign brief, website, product interface or existing brand assets.
Structure and storyboard
I develop the structure of the content and establish how the message should progress visually.
For larger projects, this can involve a storyboard or scene-by-scene structure showing how the final video or animation will work.
Visual design
I create the graphic elements required for the project in line with your existing brand.
This can include typography, interfaces, icons, diagrams, charts, illustrations, advertising layouts and supporting visual elements.
Animation and build
The approved designs are brought to life through animation, transitions, timing and motion.
For HTML5 advertising, this also includes adapting the creative to the required banner dimensions and technical specifications.
Review and delivery
The finished content is reviewed and refined before being supplied in the appropriate format for its intended platform.
Working with agencies and internal teams
I work both directly with businesses and as a specialist resource for agencies and internal creative teams. If you already have a wider campaign, video producer, marketing agency or design team in place, I can provide additional motion design support without needing to take over the entire project.
This can include:
- Motion graphics
- Digital advertising
- Animated social media content
- Product interface animation
- Data visualisation
- Individual scenes or sequences
- Presentation-derived animation
- Complete design-led videos
I am comfortable working within established brand guidelines and collaborating with designers, marketers, developers and production teams.
Why work with me?
My background is in visual communication and design, so I focus first on how the content should be structured and communicated before deciding how it should move.
I regularly work with technology companies and professional organisations that need to explain detailed products, services and ideas to wider audiences.
Motion content should feel like part of your wider brand rather than a separate visual language. I work within existing brand systems so videos, advertising, presentations and digital content all feel connected.
My experience extends beyond standalone videos into animated social media content, HTML5 advertising and wider digital campaigns, allowing motion work to be considered as part of the broader marketing requirement.
I can create a complete design-led video or provide individual motion assets and specialist support within an existing project.
Frequently asked questions about video and motion design
I specialise in design-led corporate videos, promotional videos, product explainers, software demonstrations, motion graphics, animated social media content and HTML5 display advertising.
My core service is video and motion design rather than traditional location filming or film production.
If you already have footage, photography or other media assets, these can be incorporated into the finished piece alongside designed and animated content.
Yes. Presentations can provide an excellent starting point because much of the messaging, structure, diagrams and supporting content may already exist.
I can redesign and restructure the material specifically for motion rather than simply converting presentation slides into a video.
Yes. I can combine screen recordings, interface visuals, animation and supporting messaging to create clear product demonstrations and promotional videos.
Yes. I can create animated campaign content for paid and organic social media, either as standalone assets or as part of a wider digital campaign.
Yes. I can design and build animated HTML5 banner campaigns across multiple standard advertising sizes, including assets for display advertising networks and publisher websites.
Yes. Much of my work is for established organisations with existing brand systems, and I am comfortable working within detailed brand guidelines.
Yes. I regularly work alongside agencies, marketers, designers and internal creative teams and can provide specialist motion design support as part of a wider project.
This depends on the project, but useful starting material can include a brief, script, presentation, campaign concept, product interface, brand guidelines, existing marketing assets or examples of the type of motion you would like to create.
Looking for a freelance video and motion designer?
If you need a promotional video, product explainer, motion graphics, animated social media content or HTML5 display advertising, I can help turn your existing content and ideas into polished, professionally designed motion.
Get in touch to discuss your project.
Some of my other services
